Monday, 21 February 2011
Evaluation
For this project I was put into a group mixed of 3D designers and Graphics Designers, our task was too create a design that makes use of typography taking into account the cameras, visuals and sound. Each of these elements need to mix with one and another. From the start the concept we wanted to develope upon was sound. We aimed to experiment with how sounds could manipulate how the typography is shown.
Our first idea was to create a comic styled design, where we would take a animation/movie clip, whether it be from a film or elsewhere and the aim was to try and write out all of the sound effects, for example if there was the sound of an explosion then a word the sounds like the explosion would show (BOOM, BLAM etc.). From this feedback however it turned out that we would need to gain permission to use someone elses movie clip or create our own fotage, plus the word at the moment of time was too industry based. So from this we started asking people from Yotube if we could use their fotage.
As we got further into the project our idea started to move away from the comic idea but still keeping the the concept of sound. Eventually our idea turned to seeing how music/sound would be altered by the acoustic of the letterform, so for example how the sound/music will change if the type is a serif or sans-serif font. When then included the idea that the camera could fly through the letterforms, going inside the letters as well as around.
And thus came this design, the animation was created through the use of 3D Studio Max, with a mental ray render. making this in this software allowed us to try and make the texuture realistic and add a line to make the camera follow. Lighting was added to add a soft shadow and to illuminate the scene. The Sounds used where recorded using a variety of peoples voices, to focus on how different people pronounce the letters.
Overall I am rather pleased with the results, We have experimented with how sound sounds in different enviroments and so we could get an idea of how the sounds change within the letterform. We focused upon the typography within the final scene and the use of the camera motion travelling through the scene and the letterforms themselves. The textures of the letters look realistic in my own opinion and the lighting is positioned correctly (not overwhelming but not too dark either).
However if more improvements could have been made I would suggest to my group that more recordings from people could have been used as it does at some points get repetative. Also I still had issuses with the camera motion, I tried to make the motion as smooth as possible by altering the path that the camera follows, unfortunately this was the best I could get from it.
To sum up I would say this project was very successful and would work well in the the chosen target audience area. The final design looks relatively realistic, yes theres always improvements needed but I am happy with the results.
Our first idea was to create a comic styled design, where we would take a animation/movie clip, whether it be from a film or elsewhere and the aim was to try and write out all of the sound effects, for example if there was the sound of an explosion then a word the sounds like the explosion would show (BOOM, BLAM etc.). From this feedback however it turned out that we would need to gain permission to use someone elses movie clip or create our own fotage, plus the word at the moment of time was too industry based. So from this we started asking people from Yotube if we could use their fotage.
As we got further into the project our idea started to move away from the comic idea but still keeping the the concept of sound. Eventually our idea turned to seeing how music/sound would be altered by the acoustic of the letterform, so for example how the sound/music will change if the type is a serif or sans-serif font. When then included the idea that the camera could fly through the letterforms, going inside the letters as well as around.
And thus came this design, the animation was created through the use of 3D Studio Max, with a mental ray render. making this in this software allowed us to try and make the texuture realistic and add a line to make the camera follow. Lighting was added to add a soft shadow and to illuminate the scene. The Sounds used where recorded using a variety of peoples voices, to focus on how different people pronounce the letters.
Overall I am rather pleased with the results, We have experimented with how sound sounds in different enviroments and so we could get an idea of how the sounds change within the letterform. We focused upon the typography within the final scene and the use of the camera motion travelling through the scene and the letterforms themselves. The textures of the letters look realistic in my own opinion and the lighting is positioned correctly (not overwhelming but not too dark either).
However if more improvements could have been made I would suggest to my group that more recordings from people could have been used as it does at some points get repetative. Also I still had issuses with the camera motion, I tried to make the motion as smooth as possible by altering the path that the camera follows, unfortunately this was the best I could get from it.
To sum up I would say this project was very successful and would work well in the the chosen target audience area. The final design looks relatively realistic, yes theres always improvements needed but I am happy with the results.
The Final scene
Heres a Single render shot of the scene for our typograhpy project, i tried to aim for a realistic texture on the letters and also the background. From the feedback there needed a background for our scene, however we didnt want to have a background at first as we wanted the type to be the main attention, nothing else distracting.
I have also included one of the animations with in the scene to show how the camera shall travel throughout the scene, the animation can be viewed here
I have also included one of the animations with in the scene to show how the camera shall travel throughout the scene, the animation can be viewed here
Friday, 18 February 2011
Tests for comic conversion design
Developement on Work
From the feedback we have recieved from presentations our idea has developed alot from the comic conversion design. Our Concept is still based upon the subject of sound however we have left aside the comic soundwords design as this was to industry based.
Instead we have developed the idea of experimenting with the acoustics of letterforms, so for example the letter 'O' would it echo?, would it be very loud or soft? and just how the sound would get manipulated by the letter form.
We discussed about the issues of which fonts, styles, colours etc we should use. We decided that we will use a mixture of serif and san-serif typography as we suspect that both styles would make different manipulations to the sound. We shall try to make the letters as realistic as possible and see if we can make the sound change to the material too, for example if the letter 'O' had a metalic effect then it would make a metallic sound.
As one of the 3Ds of the group I created an animation with how the camera could pass through the letter and you can see the clip here
Instead we have developed the idea of experimenting with the acoustics of letterforms, so for example the letter 'O' would it echo?, would it be very loud or soft? and just how the sound would get manipulated by the letter form.
We discussed about the issues of which fonts, styles, colours etc we should use. We decided that we will use a mixture of serif and san-serif typography as we suspect that both styles would make different manipulations to the sound. We shall try to make the letters as realistic as possible and see if we can make the sound change to the material too, for example if the letter 'O' had a metalic effect then it would make a metallic sound.
As one of the 3Ds of the group I created an animation with how the camera could pass through the letter and you can see the clip here
Tuesday, 8 February 2011
8th feb: Design Industry- Showcase of work
Motion Grpahics for tv programes: Dreamshock.com
NEC motorshow title: 3D rendering and 2D compositing, illusion of depth
UDOX
GlassWorks
NEC motorshow title: 3D rendering and 2D compositing, illusion of depth
UDOX
GlassWorks
Tuesday, 1 February 2011
Motion Graphics-The Definition
Motion Graphics has been used at least since 1960 when the pioneer of computer filmaking John Whitney named his new company Motion Graphics.
Motion Graphics has been considered a speciality skill. normally handled by artists, that concentrate on designing for television broadcasts or films.
within the next 10 years the majority of graphic designers will work with timed-based medi.
Non narrative, non-figurative based visuals are motion graphics
FILMS
Films do contain motion Graphics however very few are considered to be motion graphics
VISUAL EFFECTS
primarily concerned with creating special effects that look realistic, while motion graphics server a purpose more ambiguous - one more akin to graphics design.
CHARACTER ANIMATION
both traditionally 2d and 3d character animation can be used within motion graphics, but usually aren't motion graphics in themselves. Significant use of graphic design principles or stylization can blur the lines between traditional animation and motion graphics.
*Character animations are becoming more realistic nowerdays.
Retro Examples
-Saul Bass designed the title sequence for the motion picture 'The Man with the Golden Arm'
Alfred Hitchcock 'Vertigo', 'Psycho': http://www.youtube.com/watch?v=Tek8QmKRODw&NR=1
Music Videos
use alot of motion Grpahics (kinetic Typography
Gnarls Barkley Example
MOTION GRAPHICS TIPS
ELIMINATE THE NEGATIVES- Dont be scared to ask the clients what they dont want
CORRECT COLOUR FIRST- always use basic colour correction first, make the blacks BLACK!
BE FLEXIBLE- Dont be afraid to kill off an idea, even if it sounds great, if its not fitting the brief start again
TRY SOMING NEW: move away from the subject matter.
PLAN THE EDIT- Masp the path of the story from start to finish.
MAKE IT FLOW- always should be a sense of flow dont make your work look cheap
GLOWS- glow effects give a slight glare to the scene and slightly softens edges.
VISUAL INTETREST- Dont leave the user with a blank scree, always have something there
Motion Graphics has been considered a speciality skill. normally handled by artists, that concentrate on designing for television broadcasts or films.
within the next 10 years the majority of graphic designers will work with timed-based medi.
Non narrative, non-figurative based visuals are motion graphics
FILMS
Films do contain motion Graphics however very few are considered to be motion graphics
VISUAL EFFECTS
primarily concerned with creating special effects that look realistic, while motion graphics server a purpose more ambiguous - one more akin to graphics design.
CHARACTER ANIMATION
both traditionally 2d and 3d character animation can be used within motion graphics, but usually aren't motion graphics in themselves. Significant use of graphic design principles or stylization can blur the lines between traditional animation and motion graphics.
*Character animations are becoming more realistic nowerdays.
Retro Examples
-Saul Bass designed the title sequence for the motion picture 'The Man with the Golden Arm'
Alfred Hitchcock 'Vertigo', 'Psycho': http://www.youtube.com/watch?v=Tek8QmKRODw&NR=1
Music Videos
use alot of motion Grpahics (kinetic Typography
Gnarls Barkley Example
MOTION GRAPHICS TIPS
ELIMINATE THE NEGATIVES- Dont be scared to ask the clients what they dont want
CORRECT COLOUR FIRST- always use basic colour correction first, make the blacks BLACK!
BE FLEXIBLE- Dont be afraid to kill off an idea, even if it sounds great, if its not fitting the brief start again
TRY SOMING NEW: move away from the subject matter.
PLAN THE EDIT- Masp the path of the story from start to finish.
MAKE IT FLOW- always should be a sense of flow dont make your work look cheap
GLOWS- glow effects give a slight glare to the scene and slightly softens edges.
VISUAL INTETREST- Dont leave the user with a blank scree, always have something there
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